RIDE FOR THIS: The Story Behind Nigel Sylvester’s Air Jordan I 🚲
Laurelton, a part of Queens, NY, lies to the east [...]
Reimagining the Icon: How the Jordan Women’s Line Is Transforming the AJI 💯
"For so many sneakerheads, their journey begins with the Air [...]
TAKE FLIGHT: The Story Behind the Air Jordan Wings Logo
Peter Moore had come up with an idea to “break [...]
Change the Game: How the Air Jordan I Transformed Sneaker Culture
When Michael Jordan was drafted into the NBA in 1984, [...]
Introducing the Icon: How the Air Jordan I Came to Life
In 1985, it arrived. Shop Jordans On Stadium Goods! The [...]
The Impact of the Air Jordan I on Stadium Goods
If it wasn’t for the Air Jordan I, Stadium Goods [...]
REALLY OUT HERE: How the Streets of NYC Feel About the Air Jordan I
We took a “DMP Bulls” Air Jordan I to the [...]
Air Jordan I ‘Wings’
Fly like Mike.
Up To Something
If the journey of the Air Jordan from I to XXXI is any indication, Michael Jordan’s everlasting influence on sneaker culture forecasts nothing but more hits to come for Jordan Brand.
Only One
Thirty years after the NBA banned it, the black/red Air Jordan I deserves credit for today's sneaker culture.